The tulsi plant is held sacred by the Hindus as it is regarded as an incarnation of Mahalaxmi who was born as Vrinda.
The festival of Tulsi Vivah is celebrated in each and every household of Goa. The one special feature of the festival is that of preparing various delicious sweet dishes at home. The women folk engage themselves in preparations well in advance. A typical Goan ojhe (load of sweets) is sent to the daughter from her parental home along with jodi (cotton threads used to light lamp while performing aarti).