The tulsi plant is held sacred by the Hindus as it is regarded as an incarnation of Mahalaxmi who was born as Vrinda. The festival of Tulsi Vivah is celebrated in each and every household of Goa. The one special feature of the festival is that of preparing various delicious sweet dishes at home. The women folk engage themselves in preparations well in advance. A typical Goan ojhe (load of sweets) is sent to the daughter from her parental home along with jodi (cotton threads used to light lamp while performing aarti).
Tulsi vivah is celebrated on the day of Karthik Ekadashi. On this day Tulsi is married to Saaligram.
The Tulsi plant is considered as a most sacred plant by the Hindus as it is regarded to be an incarnation of Mahalaxmi who was born as Vrinda.
The very name Tulsi, that which cannot be compared, the "incomparable one", has spiritually uplifting qualities. Tulsi has been found to possess extraordinary powers of healing.